Last Tuesday lunchtime a brand new client informed us that their exhibition stand, which should have arrived from China, had been "lost at sea". Furthermore the exhibition opened the following Sunday (that's three working days later). Was there anything we could do?
We sprang into action - pulling favours, designing through the night, meeting vans from Peterborough full of stand plinths and graphics in the early hours of Sunday morning in dark laybys on the A59...
Anyway, the exhibition opened on the Sunday morning, and the stand was not just "there", but looked great. The client had a great show and they're back in today to brief us on a major brand awareness campaign culminating in exhibitions in Hanover and Las Vegas in January.
There really is no substitute for service excellence when it comes to account development.