We signed up a new client on a long term contract this week. A substantial engineering company, they have a full order book for at least 6 months and are running 24 hour double shifts. They couldn't cope with more business if it came along tomorrow, and they're aware of that.
So why have they contracted us? Because, as the old saying goes, "the best time to mend the roof is when the sun is shining". They have commissioned Stage9 to develop a marketing strategy and plan to secure their future, and a PR plan to get them on the radar of A list prospects, acknowledging that it can take years before large players in their target markets are ready to buy (but when they do they buy big). They want us to handle internal communications to engender loyalty and enthusiasm in their workforce.They want us to freshen up their brand presentation to help them compete when the time comes.
UK manufacturing take note - this is how you succeed in the long term.
Refreshing,don't you think?