Yesterday I spent 6 hours with four firefighters, delivering a marketing awareness workshop. They are on secondment to Washington Hall International Fire Training Centre from their stations, and find themselves having to "sell" and market" its training services to the Commercial sector.
I was struck by how engaged they were with the content of the day, from heavyweight strategic concepts like McKinsey Matrix and Buyer Paradigms through to practical exercises like designing the customer experience. Clearly they are passionate about the Washington Hall brand and are eager to learn new techniques to ensure its continued success. This passion more than compensated for their lack of a marketing background.
It would seem that if you are genuinely "on a mission" you will embrace new concepts readily, and step out of your comfort zone. I take my hat of to you guys - your desire to learn and succeed was an inspiration.