We talk alot to clients about Social media these days, because we see it as an integral part of reputation management and profile development - two of the central objectives of PR. However at its simplest its also just a great way of networking, which is why it amazes me when owners of small businesses tell me they "dont have time for all that Twitter and Facebook stuff". Small businesses are constantly looking for ways to generate "Return on Involvement" - in other words where effort can substitute for budget in delivering high quality business referrals and opportunities. That's why thousands get up at 5am or worse once, twice or even three times a week to attend networking breakfasts and referral club meetings. Yet they havent got time for SOCIAL Networking?
Try this.... Next week delegate the referral breakfast, grab the laptop and spend a couple of hours looking at what your competitors, clients and prospects are doing on Twitter, LinkedIn and Facebook. It will open up a world of new, free networking opportunities, whilst reducing your caffeine and calorie intake considerably.