This is a phrase that's cropping up more and more in media commentary and political speeches. Will it replace "Credit Crunch" - let's hope so! The latter has taken on a depressingly popularist life of its own and makes me cringe everytime it rears its ugly syllables in broadcasting, advertising - everywhere (if another restaurant offers me the opportunity to "crunch through the crunch" I will not be responsible for my actions).
So what is the "New Reality"? It seems to depend, as always, what your agenda is. For me its the realisation that we all need to sharpen up our marketing act to surivive let alone thrive, and that there's no room for complacency any longer. Politicians being politicians it means a view of the world that suits their agenda at any given moment.
What's your New Reality?
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