Third "Preston Tweetup"

Good turnout again at the Continental in Preston for the third #prestontweetup.
Whilst the topic was a little ambiguous (good effort though BlogPreston guys!), the event organised by BlogPreston and sponsored by Stage9 was well attended, and to me, further proved the city's ever growing appetite in supporting the truly "social" part of Social Media.

Looking back, it seems only yesterday we were planning the "first Preston Tweet-up" - which was actually now over two years ago.   Who would have thought that when we participated back then, as early adopters of the social phenomena, we would now be sitting around using our mobile devices instead of laptops!

It was great to see so many of the faces from the first event and to connect with new people on the evening.

In a world where far to many people who are just "on" social media "thinks" they're a guru, it was encouraging to see that (most) people in the room understood the REAL principals of Social Media; participation and engagement!

Looking forward to the next event guys :)

Want more business? Stay in bed...

We talk alot to clients about Social media these days, because we see it as an integral part of reputation management and profile development - two of the central objectives of PR. However at its simplest its also just a great way of networking, which is why it amazes me when owners of small businesses tell me they "dont have time for all that Twitter and Facebook stuff". Small businesses are constantly looking for ways to generate "Return on Involvement" - in other words where effort can substitute for budget in delivering high quality business referrals and opportunities. That's why thousands get up at 5am or worse once, twice or even three times a week to attend networking breakfasts and referral club meetings. Yet they havent got time for SOCIAL Networking?

Try this.... Next week delegate the referral breakfast, grab the laptop and spend a couple of hours looking at what your competitors, clients and prospects are doing on Twitter, LinkedIn and Facebook. It will open up a world of new, free networking opportunities, whilst reducing your caffeine and calorie intake considerably.