New Reality

This is a phrase that's cropping up more and more in media commentary and political speeches. Will it replace "Credit Crunch" - let's hope so! The latter has taken on a depressingly popularist life of its own and makes me cringe everytime it rears its ugly syllables in broadcasting, advertising - everywhere (if another restaurant offers me the opportunity to "crunch through the crunch" I will not be responsible for my actions).
So what is the "New Reality"? It seems to depend, as always, what your agenda is. For me its the realisation that we all need to sharpen up our marketing act to surivive let alone thrive, and that there's no room for complacency any longer. Politicians being politicians it means a view of the world that suits their agenda at any given moment.

What's your New Reality?

To participate, or not?

A networking evening and the dreaded 30 seconds to talk about your business and why people should send business your way. "My name's Julie and I refuse to participate in a recession" announced a delegate, as if she had stumbled into a branch meeting of Credit Crunchers Anonymous. A laudable attitude I thought, a robust rejection of the negativity surrounding these dire economic times. But hang on, will she be saying that when she fights for the remaining scraps of Woolworths stock at 90% off, or when her mortgage company reluctantly reduces her monthly payments in line with the interest rate plunge? Surely we all participate - its a question of how. As Paul McGee said "within every adversity lurks a seed of equal or greater opportunity".